New Products

Dove Capitalizes on 2025’s Gourmand Trend with Crumbl Collaboration

Body wash, scrub, deodorant and liquid hand wash tantalize the senses with lemon glaze and confetti cake flavors.

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By: Lianna Albrizio

Associate Editor

As the gourmand trend wafts into 2025, Dove is collaborating with Crumbl to drop a limited-edition collection of dessert-inspired body care products. The product lineup includes a body wash, scrub, deodorant and liquid hand wash in three gourmand scents inspired by Crumbl classics: confetti cake, lemon glaze and strawberry crumb cake. “Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer,” said Gaurav Raisinghani, head of inn...

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